Jagruti Verma

Jagruti Verma is the Head of Content – The Pulse Magazine and New Initiatives at Social Samosa Network. With a background in journalism, marketing, and content strategy, she is passionate about exploring stories that decode the A&M ecosystem, digital trends and audience behaviour.

Brands YouTube Strategy

Decoding: Role of YouTube in ecommerce brands' marketing funnel

From exclusive content to TVCs, YouTube is a key platform for e-commerce brands to generate leads as part of their digital strategy.

By Jagruti Verma

Oct 14, 2020 07:36 IST logo

8 Min read

How does a brand safeguard itself against outrage?

By Jagruti Verma

Oct 13, 2020 12:26 IST logo

5 Min read

Webinars marketing tool

Samosa Snippets

7 things to keep in mind to effectively leverage webinars as a marketing tool

By Jagruti Verma

Oct 13, 2020 04:29 IST logo

3 Min read

Zivame festival strategy

Inside: Zivame's lingerie festival amidst lockdown

By Jagruti Verma

Oct 12, 2020 19:14 IST logo

23 Min read

Samosa Snippets

5 ways short videos can help you build your brand online

By Jagruti Verma

Oct 09, 2020 04:18 IST logo

4 Min read

Interesting Instagram Stories

10 interesting factors that shaped Instagram as a social media platform

By Jagruti Verma

Oct 06, 2020 10:24 IST logo

4 Min read

10 books to read on Instagram's 10th birthday

10 books to read on Instagram's 10th birthday

By Jagruti Verma

Oct 06, 2020 08:50 IST logo

4 Min read

Yulu marketing strategy

Inside: How Bangalore based Yulu emphasises on a layered marketing strategy to keep people moving

By Jagruti Verma

Oct 06, 2020 06:39 IST logo

22 Min read

mCaffeine Vikrant Massey

mCaffeine leverages Vikrant Massey's coffee connect for topical campaign

By Jagruti Verma

Oct 01, 2020 12:23 IST logo

4 Min read

Angel Broking YouTube

Samosa Snippets

Inside: Fundamentals of creating a YouTube Search campaign through Angel Broking's lens

By Jagruti Verma

Oct 01, 2020 06:49 IST logo

3 Min read