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Jagruti Verma

Jagruti Verma is the Head of Content – The Pulse Magazine and New Initiatives at Social Samosa Network. With a background in journalism, marketing, and content strategy, she is passionate about exploring stories that decode the A&M ecosystem, digital trends and audience behaviour.

Netflix India Reels StrategySamosa Snippets

Reels Strategy: How Netflix India uses reels harping on viewer aspirations of dressing up as characters

Social Samosa takes a look at how Netflix India is including makeup tutorials and dress challenges in their Reels Strategy on Instagram.

By Jagruti Verma
Sep 08, 2021 07:17 IST 24 Min read
Zillow social media marketingSamosa Snippets
3 ways real estate brand Zillow is including kids in their social media marketing plans
By Jagruti Verma
Sep 07, 2021 05:18 IST 8 Min read
Delivery apps celeb led contentSamosa Snippets
Advertising has a circle of life moment as delivery apps redefine celebrity endorsements
By Jagruti Verma
Aug 31, 2021 06:54 IST 17 Min read
Culture AgencySamosa Snippets
From #AgencyCulture to Culture Agency: Transformation Alert?
By Jagruti Verma
Aug 27, 2021 05:51 IST 3 Min read
Lekhinee Desai The Indian Ethnic Co.Interviews
How The Indian Ethnic Co. is using Reels to make sarees alluring for the youth
By Jagruti Verma
Aug 25, 2021 06:00 IST 7 Min read
Brand communication gender inclusiveSamosa Snippets
Simple steps for building gender-inclusive brand communication. Here's what you can do
By Jagruti Verma
Aug 24, 2021 05:58 IST 4 Min read
Kabul Social MediaSamosa Snippets
What does the fall of Kabul mean for social media platforms?
By Jagruti Verma
Aug 18, 2021 07:45 IST 3 Min read
Freemium AVOD OTTIndian Social Media
The Freemium Model: Role of AVOD in the Indian OTT advertising ecosystem
By Jagruti Verma
Aug 16, 2021 04:50 IST 6 Min read
Pee Safe Marketing StrategyIndian Social Media
Pee Safe Marketing Strategy: How investing in conversations helps build brand trust...
By Jagruti Verma
Aug 11, 2021 06:49 IST 12 Min read
ASCI guidelines influencer marketingIndian Social Media
Experts feel ASCI guidelines can help increase accountability in influencer marketing
By Jagruti Verma
Aug 09, 2021 06:20 IST 5 Min read
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