Indian Social Media
FTC issues orders for social media and video streaming platforms for misleading ads
Data: 150k+ Reels around T20 Women's World Cup receive over 140 Mn engagement
Case Study: How Colors TV garnered 400+ Mn Reach in Valentine's Week for the launch of new show
Case Study: How influencer activity for Bachchhan Paandey's release campaign garnered 1Bn impressions
Instagram to pivot from videos & Reels, focus equally on Photos in 2023