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joyalukkas

119 (2)Marketing Shorts

Joyalukkas’ marketing strategy for India’s costliest wedding season yet

Chairman Joy Alukkas discusses the company’s approach to gold price volatility, evolving consumer behaviour and the dual-ambassador model shaping its national presence.

By Joe
logoDec 12, 2025 15:29 ISTlogo 7 Min read
31Industry Updates
Joyalukkas names Samantha Ruth Prabhu as brand ambassador
By Social Samosa
logoOct 08, 2025 14:49 ISTlogo 1 Min read
wedding campaignsExperts Speak
Grand Baraat and advertising: What should wedding campaigns talk about?
By Shamita Islur
logoNov 27, 2023 11:49 ISTlogo 6 Min read
Mirum IndiaIndustry Updates
Mirum India wins Digital Marketing Automation mandate for Joyalukkas
By Social Samosa
logoNov 08, 2019 09:09 ISTlogo 1 Min read
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