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Real Estate marketing

Vikas Nair real estate marketingInterviews

People-centric & culturally rooted: Vikas Nair on the future of real estate marketing

Vikas Nair shares how Century Real Estate is doubling its marketing spend for FY26, balancing ATL and digital, using influencers and immersive tech, and crafting culturally rooted stories to connect with Bengaluru’s evolving homebuyer.

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