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tourism new zealand campaign

Tourism New Zealand marketing Marketing Shorts

How Tourism New Zealand is marketing to Asia: Gregg Wafelbakker explains

Gregg Wafelbakker, Regional Director for Asia at Tourism New Zealand, discusses the strategy behind their new campaign, the shift in Indian traveller behaviour, the importance of authenticity and sustainability, and how long-form storytelling is helping convert interest into actual visits.

By Shamita Islur
logoJul 11, 2025 15:25 IST logo 5 Min read
New Zealand campaign Campaign Spot
Tourism New Zealand asks Australians to stop dreaming & just visit already
By Social Samosa
logoMay 11, 2021 07:47 IST logo 2 Min read
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