Advertising at Kumbh Mela

Ad pricing for Maha Kumbh beats IPL and other high-impact media IPs

Industry folks reflect on the scale of brand participation and the impact of marketing strategies on pilgrims as Maha Kumbh 2025 concludes. From innovative digital campaigns to immersive on-ground activations, advertisers share key takeaways, success metrics, and what this monumental event means for future marketing playbooks.