Bihu

xvBingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, traditional food, and live folk music. By combining bold flavours with local cultural elements, it transformed Latasil Park into a vibrant celebration of regional pride. Here’s how it unfolded.

Case Study: How Bingo! Tedhe Medhe used Bihu to roll out a festival-themed street campaign in Assam

Bingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, traditional food, and live folk music. By combining bold flavours with local cultural elements, it transformed Latasil Park into a vibrant celebration of regional pride. Here’s how it unfolded.

By Social Samosa

May 14, 2025 12:28 IST logo

8 Min read

Sunrise’s Bihu campaign

Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine

By Social Samosa

May 09, 2025 10:00 IST logo

7 Min read

celebrating regional festivals in advertising

Why 2025 should be the year of celebrating regional festivals in advertising

By Sneha Medda

Dec 05, 2024 10:57 IST logo

5 Min read

Makar Sankranti posts

Brands celebrate Makar Sankranti with colourful messages

By Social Samosa

Jan 15, 2018 06:15 IST logo

5 Min read

Nutrela creates a visual winner to celebrate harvest season

Campaign Reviews

Nutrela creates a visual winner to celebrate harvest season

By Aishwaria Sonavane

Apr 25, 2016 10:29 IST logo

4 Min read