Brand associations

Fake followers and ethical concerns: Could micro-influencers be game changers for brands?

With concerns of fake followers and inflated follower counts with bots rising, brands are challenged with more ways than one to consider the implications of collaborating with such influencers. Experts discuss the issues of alignment, ethical concerns, target audience, bots, and more and share advice on manoeuvring them.

By Harshal Thakur

Jul 04, 2024 17:22 IST logo

8 Min read

impact of political collabs on an influencer

Racing for likes and votes: The impact of political collabs on an influencer’s brand associations

By Shamita Islur

Apr 08, 2024 15:41 IST logo

9 Min read

Smriti Mandhana’s recent triumphs & pan-India appeal to attract more brand endorsements

By Harshal Thakur

Mar 19, 2024 15:09 IST logo

7 Min read

#PKL2019: Decoding UP Yoddha Social Media Strategy

#PKL2019: Decoding UP Yoddha Social Media Strategy

By Jagruti Verma

Aug 30, 2019 01:59 IST logo

4 Min read

Mitchelle- CEO Cogmat

World Cup for Everyone … or Not?

By Aishwarrya Chakraverty

Jun 18, 2019 07:03 IST logo

3 Min read