brand communicaiton

Cleopatra needs Canva: Inside Canva’s attempt to conquer India with an offbeat campaign

Scaling its footprints in the Indian market, Canva India launched its first campaign in two phases–with the latter juxtaposing historical figures with modern jargon to hilarious effect. Growth & Marketing Lead Chandrika Deb sheds light on the brand’s marketing strategy and the thought process behind the campaign.