Cannes Lions International Festival of Creativity

Juror Anusheela Saha picks standout campaigns of Cannes Lions 2024

Anusheela Saha of FCB India reflects on standout campaigns from Cannes Lions 2024, emphasising the evolution of advertising into a medium for brand storytelling and social impact. She shared a few campaigns that set new standards in integrating purpose-driven narratives with effective advertising at the international festival of creativity.