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celebrity endorsement

Film actors continued to lead in brand endorsements, accounting for 50% of all celebrity-endorsed ad volumes, followed by sports personalities at 32%. Together, these two groups comprised more than 80% of celebrity-led advertising content. Report

Film actors account for 50% of celebrity Ad volumes in IPL 18: TAM Report

Film actors continued to lead in brand endorsements, accounting for 50% of all celebrity-endorsed ad volumes, followed by sports personalities at 32%. Together, these two groups comprised more than 80% of celebrity-led advertising content.

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