content marketing

Aditi Shrivastava

Interviews

Marketers shouldn't look at branded content for CTR but for top of mind brand recall: Aditi Shrivastava

Mar 09, 2023 06:36 IST logo

10 Min read

AI will change a writer’s role; it will be more about supervision than writing: Anuj Gosalia

By Pranali Tawte

Jan 20, 2023 10:32 IST logo

10 Min read

Social Throwback 2022: 5 lessons for BFSI marketers from 2022

By Social Samosa

Dec 20, 2022 11:28 IST logo

4 Min read

ROI in content marketing

8 lessons on how to generate ROI in content marketing

By Paawan Sunam

Dec 16, 2022 10:37 IST logo

1 Min read

AdLift Wingreens mandate

Industry Updates

AdLift bags the content marketing mandate for Wingreensworld

By Social Samosa

Dec 08, 2022 03:30 IST logo

2 Min read

AdLift TheLabelLife

Industry Updates

AdLift wins SEO & Content Marketing mandate for TheLabelLife

By Social Samosa

Nov 29, 2022 07:01 IST logo

2 Min read

Karthik Nagarajan

Agency Thought Leaders

The moment brands stop looking at Metaverse as a gimmick they will be able to leverage it: Karthik Nagarajan

By Pranali Tawte

Sep 05, 2022 11:45 IST logo

8 Min read

Vishesh Sharma Ashika Group

Industry Updates

Ashika Group appoints Vishesh Sharma as Chief Marketing Officer

By Social Samosa

Feb 09, 2022 04:30 IST logo

2 Min read

Opinion: K-Dramas, Storytelling & everything in between

By Social Samosa

Feb 01, 2022 10:54 IST logo

5 Min read

Vinit Kapahi customer journey BFSI sector

Opinion: Easing BFSI customer journey with new content formats & plug-ins

By Social Samosa

Sep 23, 2021 06:32 IST logo

3 Min read