creative campaigns

When creativity forgets the brand

In an era where consumers are bombarded with thousands of brand messages daily, even standout ads risk being forgotten—or worse, misattributed—if they lack a strong brand connection. Experts share the reasons behind this and why creative choices rooted in brand truth are essential to ensure advertising does more than entertain—it must build memory structures that stick.

By Harshal Thakur

May 12, 2025 15:02 IST logo

9 Min read

social media campaigns

Social Media Campaigns Round Up: Ft ZEE5, Paisabazaar, Parle Kismi, Turkish Airlines and more

By Paawan Sunam

Feb 15, 2019 13:05 IST logo

3 Min read

Christmas Campaigns 2018

Carols, Cakes, and Campaigns - Brands celebrate Christmas with vigor

By Paawan Sunam

Dec 26, 2018 10:32 IST logo

8 Min read

Publicis Capital

Industry Updates

ZEE5 Partners with Publicis Capital for its global communication, creative & digital roll-out

By Social Samosa

Nov 12, 2018 06:42 IST logo

2 Min read

Gandhi Jayanti creatives

Brands celebrate Gandhi Jayanti on social media

By Social Samosa

Oct 03, 2018 11:28 IST logo

15 Min read

World Environment Day campaigns 2018

Brands focus on Plastic Pollution and more for #WorldEnvironmentDay2018

By Social Samosa

Jun 05, 2018 09:02 IST logo

2 Min read

Prague International Advertising Festival 2018 winners

Event (Secondary)

Prague International Advertising Festival (PIAF ) concludes on a high note

By Social Samosa

Jun 01, 2018 11:17 IST logo

3 Min read