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crocs india

Crocs marketing glow-upMarketing Shorts

Crocs has the ultimate marketing glow-up story, here's why

Once a quirky shoe mocked for its looks, Crocs is now at the heart of fashion and pop culture. In India, it has tapped creators, festivals, and fandoms to stay relevant with Gen Z. Yann Le Bozec unpacks the brand's evolution into a youth-first brand and how India plays an important role in its strategy.

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