Dentsu

34% of CMOs see AI as crucial for media strategy in 2025: Dentsu study

The study shows that media is undeniably seen as a strategic lever to drive business growth by an overwhelming majority of CMOs, with 88% seeing it as very important or critical.

By Social Samosa

Nov 21, 2024 14:41 IST logo

2 Min read

Industry Updates

Anindita Sarkar elevated to VP of Brand & Communications at Dentsu

By Social Samosa

Oct 21, 2024 16:31 IST logo

1 Min read

Industry Updates

Vishal Nicholas returns as EVP & Head of Strategy & Solutions for Dentsu BX

By Social Samosa

Oct 07, 2024 16:19 IST logo

2 Min read

Industry Updates

iProspect India bags digital media mandate for Ardex Endura

By Social Samosa

Sep 25, 2024 14:07 IST logo

2 Min read

Industry Updates

dentsu X awarded integrated media mandate of Vi-John Healthcare India

By Social Samosa

Sep 23, 2024 18:52 IST logo

2 Min read

Report

Brand building rises as 62% surge signals shift in B2B buying behaviour: Report

By Social Samosa

Sep 06, 2024 17:01 IST logo

3 Min read

Industry Updates

dentsu expands business transformation (BX) services globally

By Social Samosa

Jun 19, 2024 16:27 IST logo

2 Min read

Industry Updates

Abhinay Bhasin joins dentsu as SVP - Product & Technology

By Social Samosa

May 10, 2024 18:02 IST logo

1 Min read

Industry Updates

Dentsu Creative India appoints Nikhil Kumar as Managing Partner (West)

By Social Samosa

Jan 11, 2024 11:58 IST logo

1 Min read