Dream11 IPL marketing

How has IPL contributed to Dream11’s growth? CMO Vikrant Mudaliar answers

In an industry that was born just two decades ago, Dream11 has been able to capture 42.2% of revenue in the fantasy gaming market. A major reason for this has been its marketing strategy. Dream11’s IPL campaigns have contributed to high visibility and recall, and this year too, the campaign ‘Team Se Bada Kuch Nahi’ has broken the clutter. Vikrant Mudaliar, the man helming marketing at Dream Sports, speaks about the platform’s relationship with IPL.