Elara capital

Report

51% of India’s ad revenue now digital, overtaking TV: Report

According to a recent industry report, digital media now captures 51% of India’s ad revenue, surpassing TV’s 49%, driven by a 65% year-on-year surge in e-commerce ads, 33% growth in connected TV, and 69% of mobile usage dedicated to media consumption.

By Social Samosa

Apr 02, 2025 18:37 IST logo

4 Min read

Print and radio ad revenues to grow 17.5% and 25% YoY respectively, led by election campaigns: report

By Social Samosa

Apr 03, 2024 16:14 IST logo

2 Min read

Elara Securities Report

TV industry faced muted growth in advertising in Q3: Elara Securities report

By Social Samosa

Jan 05, 2024 08:00 IST logo

2 Min read

Digital AdEx for Cricket World Cup 2023 to grow 70% more than previous editions: Report

By Social Samosa

Sep 18, 2023 20:52 IST logo

2 Min read

IPL 2023 sees a 30-35% decline in ad revenue: Elara Capital

By Social Samosa

May 05, 2023 05:30 IST logo

3 Min read