festive marketing

65 (3)Marketing Shorts

How Imagicaa is pivoting from festive rush to year-round retention

With the festive rush now over, Imagicaa CEO and CMO Dhimant Bakshi breaks down the multi-generational, digital-first strategy that captured the Diwali crowd, and details the critical data-driven pivot to ensure those new visitors return.

By Joe
Oct 31, 2025 09:00 IST 5 Min read
Bharat SubramaniamGuest Post
Post-festive marketing: Sustaining momentum beyond the holiday rush
By Social Samosa
Oct 27, 2025 11:24 IST 3 Min read
television festive marketingGuest Post
Diwali on the screen: How television is still the beating heart of festive marketing
By Social Samosa
Oct 17, 2025 09:00 IST 4 Min read
33 (1)Experts Speak
Good trumps evil, and other narratives that inspire campaigns in East India
By Joe
Oct 15, 2025 16:07 IST 7 Min read
fi - 2025-10-14T190500.191Case Studies
Case Study: How Campa used immersive tech to cut through Kolkata's festive ad clutter
By Social Samosa
Oct 15, 2025 09:00 IST 3 Min read
Paint brands festive marketingExperts Speak
Paint brands give festive marketing a fresh coat of storytelling as competition intensifies
By Joe
Oct 07, 2025 10:06 IST 6 Min read
affleReport
94% marketers back short-form video as top festive ad format: Report
By Social Samosa
Sep 23, 2025 17:41 IST 5 Min read
37 (5)Guest Post
From virality to value: How brands can build long-term equity through festive campaigns
By Social Samosa
Sep 19, 2025 09:59 IST 4 Min read
Libas festive spendInterviews
Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
By Sneha Medda
Sep 18, 2025 09:00 IST 9 Min read
FI-04Festive Marketing Camp
Why smart planning not higher spending drives festive outcomes
By Joe
Sep 09, 2025 19:32 IST 4 Min read
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