fundamental

Fundamental names Ambalika Sen as Managing Partner

Sen brings over 15 years of experience across client partnerships, organisational management, and consumer business strategy across categories including food, fashion and lifestyle, FMCG, and media.

By Social Samosa

Apr 28, 2025 18:05 IST logo

2 Min read

Campaign Spot

Airtel’s new campaign tackles the rising threat of voice-phishing scams

By Sneha Medda

Sep 30, 2024 18:55 IST logo

2 Min read

Interviews

Shortcuts didn’t get anyone anywhere decades ago, they still won’t: Pallavi Chakravarti

By Sneha Medda

Aug 23, 2024 11:38 IST logo

8 Min read

Industry Updates

Fundamental wins WeWork's creative mandate

By Social Samosa

Aug 09, 2024 18:52 IST logo

1 Min read

Campaign Spot

Facebook's new campaign celebrates community power

By Social Samosa

Aug 02, 2024 20:01 IST logo

2 Min read

Industry Updates

Fundamental strengthens their leadership team

By Social Samosa

May 22, 2023 05:01 IST logo

2 Min read

Campaign Spot

Airtel's new ad captures how the concept of family is evolving

By Social Samosa

May 11, 2023 04:18 IST logo

2 Min read

Industry Updates

Fundamental onboards Neeraj Kanitkar as Co–founder and ECD

By Social Samosa

Apr 18, 2023 04:30 IST logo

2 Min read

Campaign Spot

Tata Salt uses Salt art to bring out the true spirit of Republic Day

By Social Samosa

Jan 30, 2019 05:50 IST logo

2 Min read