GenZ marketing

The Quick Call: Snap's playbook for capturing GenZ's attention in marketing

This long-awaited comeback episode of The Quick Call highlights the critical shift from traditional digital advertising metrics to attention-based measurement, emphasizing that earning genuine engagement, especially from GenZ, is key to marketing success.

By Social Samosa

Aug 08, 2025 14:38 IST logo

2 Min read

76% of Gen Z avoid ads, while 60% buy from brands that reflect their values: Report

By Social Samosa

Aug 05, 2025 13:07 IST logo

2 Min read

BFSI's JFM plan

What’s BFSI up to this JFM

By Pranali Tawte

Feb 21, 2025 15:57 IST logo

4 Min read

Understanding Gen Z: What the new generation truly wants

By Pranali Tawte

Jul 05, 2023 12:52 IST logo

4 Min read