India

Brand Idea launches AI Led voice-enabled, video-chat bot ad to educate users

#CaseStudy: How Parle leveraged a tweet to bring back the 90s rager - Rol-a-Cola

iProspect India appoints Tushar Parab as AVP – Paid Media

Social Media News Round Up: Snapchat’s new features, Instagram & Twitter's tests and more

Publicis Beehive bags creative mandate of Balaji Wafers; rolls out pan India integrated ad campaign

Ola Cabs presents Ola Restrooms, taking pranks seriously

Brand Idea gets popular Celebrities to mobilise ‘Live Tribe’ of Millions of Netizens to bring about a behavioural change in India

Essence appoints Atrayee Chakraborty as Vice President, Integrated Media Planning in India

Snapchat localised into 4 Indian languages