Maaza

Case Study: How Maaza used AI & animation to turn small wins into emotional rituals

Maaza's campaigns combined the digital-first and emotional approach to connect to their consumers through an AI-based video generator and personalised packaging for them.

By Social Samosa

Aug 06, 2025 19:46 IST logo

4 Min read

Samosa Snippets

How mango became a cultural asset for Indian brands

By Joe

Jul 22, 2025 18:03 IST logo

5 Min read

Case Study: How Maaza's Dildaari campaign mixed storytelling & nostalgia to showcase everyday generosity

By Social Samosa

Jul 22, 2024 12:59 IST logo

4 Min read

Strategy Reviews

Social Media Strategy Review: Soft Drinks

By Rakesh Kumar

May 21, 2014 03:48 IST logo

10 Min read