Mahakumbh Mela

Case Study: How Bingo! Tedhe Medhe’s Bhaukaal Lok brought the flavours of UP’s street food to Maha Kumbh

Bingo! Tedhe Medhe’s Bhaukaal Lok leveraged Mahakumbh’s massive footfall to deepen regional connections, blending street food, pop culture, and digital engagement. Here is a case study on it

By Social Samosa

Mar 25, 2025 10:00 IST logo

7 Min read

Case Study: How Pulse Candy blended AI storytelling with immersive experiences at Maha Kumbh

By Social Samosa

Feb 27, 2025 18:52 IST logo

5 Min read

Campaign Spot

Lifebuoy marks its new chapter at the Mahakumbh Mela

By Social Samosa

Feb 26, 2025 20:25 IST logo

1 Min read

Guest Post

Influencer marketing's impact on Kumbh Mela and what it means for brands

By Social Samosa

Feb 05, 2025 12:47 IST logo

3 Min read

Topical Spot

Brands offer comfort to pilgrims at Maha Kumbh Mela 2025

By Social Samosa

Jan 17, 2025 16:40 IST logo

4 Min read