marketing gimmick

How not to follow YesMadam and other brands racing for the low-hanging fruit

YesMadam’s recent campaign, which falsely claimed to fire over 100 employees to spotlight workplace stress, has faced severe backlash. Experts weigh in on the growing trend of manipulative marketing and its impact on brand trust and credibility.

By Pranali Tawte

Dec 11, 2024 17:22 IST logo

7 Min read

Samosa Snippets

FoodPharmer Revant Himatsingka secures his first brand collaboration

By Social Samosa

Oct 07, 2024 19:56 IST logo

3 Min read

Experts Speak

Marketing gimmicks: When brands push the limits for attention

By Pranali Tawte

Feb 05, 2024 13:24 IST logo

8 Min read

Industry Updates

Amid mass layoffs, Monster employees fake resign to announce rebranding exercise

By Sneha Medda

Nov 23, 2022 13:27 IST logo

3 Min read