popeyes india

70-80% of our investments go into digital & hyperlocal marketing: Gaurav Pande of Popeyes

Louisiana’s chicken quick service restaurant, Popeyes recently launched its store in Delhi after being in the South of India for two years. Gaurav Pande of Popeyes elaborates on the brand’s efforts in building awareness, creating a localised approach to suit the Indian market, the mediums utilised and growth strategy.