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samsonite campaigns

Pradnya Popade Marketing Shorts

Samsonite's Pradnya Popade on crafting a marketing strategy that resonates durability

With its marketing efforts spanning 10 years, luggage brand Samsonite has managed to communicate the durability of its products through a show-not-tell strategy. Pradnya Popade shares the value-driven insights that drive its communication strategy.

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logoOct 05, 2023 11:31 IST logo 4 Min read
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