sexual wellness industry

Making pleasure mainstream: What sexual wellness brands have planned for Valentine's Day

Brand leaders share how sexual wellness brands are using bold campaigns, humour, and innovative marketing strategies to normalise conversations around intimacy and pleasure during Valentine’s Day, despite advertising restrictions and societal taboos.

By Shamita Islur

Feb 11, 2025 18:00 IST logo

9 Min read

Social Media Strategy

Inside That Sassy Thing’s social media: Mix of visual storytelling & education

By Sneha Medda

Jan 23, 2025 17:44 IST logo

6 Min read

Samosa Snippets

Durex Reels Strategy: Edutaining through satire & innuendos

By Nishita Kunder

Nov 16, 2023 09:00 IST logo

4 Min read