soan papdi

Case Study: How Faasos used QR codes to tap into Diwali's regifting culture with a soan papdi exchange program

Faasos’s Soan Papdi Exchange Program transformed Diwali’s regifting tradition into a playful experience, inviting customers to trade unwanted Soan Papdi for a meal, blending humour and relatability. Here’s a case study on this festive campaign.

By Social Samosa

Nov 15, 2024 12:55 IST logo

3 Min read

Recycled Diwali ads

Did Diwali ads stand out this year? Creative heads disagree

By Sneha Medda

Nov 08, 2024 13:24 IST logo

4 Min read

Zepto's festive campaign

Case Study: How Zepto's festive campaign used AI to give Soan Papdi an image makeover

By Social Samosa

Oct 28, 2024 15:14 IST logo

3 Min read

Brands treat followers with Soan Papdi memes

By Jagruti Verma

Oct 25, 2019 12:57 IST logo

28 Min read