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First Sight Smoor

Industry Updates

First Sight onboards Smoor as their digital mandate

By Social Samosa

Aug 16, 2022 09:51 IST logo

2 Min read

Britannia Biscafe

Amit Doshi on Britannia exploring the coffee-snack industry with Biscafe

Aug 16, 2022 05:39 IST logo

17 Min read

Durex Pride Month Campaign

Case Study: How Durex made end users a part of their pride month campaign

By Social Samosa

Aug 10, 2022 06:34 IST logo

11 Min read

Darlings Marketing strategy

Samosa Snippets

Inside: The Darlings of movie marketing...

Aug 05, 2022 09:57 IST logo

30 Min read

Mohua Das Gupta

Opinion: 11 trends that define luxury marketing in the new normal

By Social Samosa

Jul 22, 2022 09:11 IST logo

5 Min read

#AmazonSpecialsOnPrimeDay

With #AmazonSpecialsOnPrimeDay, the brand takes viewers on an immersive smartphone hunt

Jul 22, 2022 01:16 IST logo

1 Min read

Samosa Snippets

Storia Food’s latched on to the Kesariya trend with #LoveStoria

Jul 21, 2022 11:52 IST logo

5 Min read

Case Study: How the Lemme Be menstruation campaign received 2mn+ views

By Social Samosa

Jul 21, 2022 09:03 IST logo

6 Min read

Consumers look for brands that deliver authentically & not just for sake of authenticity: Deepa Krishnan, Starbucks

Jul 20, 2022 06:52 IST logo

6 Min read

Opinion: Are ASMR videos the future of influencers in India?

By Social Samosa

Jul 19, 2022 05:22 IST logo

4 Min read