• Latest Updates
    • Industry News
  • Campaign Updates
    • Campaign Spot
    • Campaign Feature
    • Campaign Face Off
    • Campaign Review
    • Topical Spot
    • Ad Spot
  • Industry Telescope
    • Expert Speak
    • Guest Post
    • Campaign Confessions
  • Interviews
  • The Pulse
    • Special Editions
  • Case Studies
  • Events
    • 30Under30
    • SuperWomen
    • Best Social Media Brands
    • Indian Agency Awards
  • Platform Updates
    • How To
    • Instagram
    • Facebook
    • Threads
    • LinkedIn
    • Twitter
    • Google
    • Youtube
    • SnapChat
    • Pinterest
  • Marketer's Hub
    • Samosa Snippets
    • Brand Saga
    • Decode
    • Social Media Strategy
    • Deep Dive
ad_close_btn
  • Latest Stories
  • News
  • Industry Updates
  • Topical Spot
  • Experts Speak
  • Interviews
  • Case Studies
  • Campaign Spot
  • Guest Post
  • Samosa Snippets

Powered by :

You have successfully subscribed the newsletter.
banner

TATA IPL 2025

fiIndustry Updates

Less than 5% audiences overlap across Linear TV, CTV and Mobile: Report

The report noted that unified planning could help advertisers reduce duplication and improve efficiency, with advanced digital targeting showing overlap as low as 1%.

By Social Samosa
logoNov 24, 2025 18:03 ISTlogo 2 Min read
fi - 2025-09-08T145919.139Case Studies
Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
By Social Samosa
logoSep 10, 2025 10:00 ISTlogo 4 Min read
IPL at US 85 Billion lokeyReport
Sponsorship revenue up 25% as IPL brand value reaches US$3.9 billion in 2025: Report
By Social Samosa
logoJul 08, 2025 16:47 ISTlogo 3 Min read
TAM’s Anshu YardiMarketing Shorts
TAM’s Anshu Yardi on consumer trends seen in IPL 2025 that could alter the future of marketing
By Shamita Islur
logoJun 26, 2025 15:20 ISTlogo 5 Min read
Food and Beverage Ads Lead IPL 2025 With 36% Share on Mobile, 26% on TV: mFilterItReport
Over 60% of advertisers were first-timers in Tata IPL 2025: Report
By Social Samosa
logoJun 25, 2025 15:12 ISTlogo 3 Min read
banner
banner
banner
Latest Stories
banner
banner
banner
Latest Stories
Latest Stories
    Powered by

    Subscribe to our Newsletter!

    Powered by
    Select Language
    English

    Share this article

    If you liked this article share it with your friends.
    they will thank you later

    Facebook
    Twitter
    Whatsapp

    Copied!