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The Body Shop

Harmeet Singh Interviews

Harmeet Singh of The Body Shop on leveraging social media & experiential marketing for brand impact

In this conversation, Harmeet Singh shares how the brand leverages social media, experiential retail, and hyper-local storytelling to drive engagement. She discusses the balance between purpose and commerce, the rise of Q-commerce, and The Body Shop’s expansion into Tier 2 & 3 cities.

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