traditional advertising

How can agencies reinvent themselves?

Raman of IdeateLab discusses the need for agencies to focus on outcomes, preserve creativity, and transition to engaging advertising in a digital age.

By Social Samosa

May 28, 2024 11:38 IST logo

4 Min read

Digital to surpass TV; accounts for 38.4% of total ad spends: DAN report

By Sneha Yadav

Jun 14, 2018 11:56 IST logo

7 Min read

Video Interviews

[Video Interview] Sanjay Chitkara, LG India, on Importance of Social Media as Compared to TV & Print

By Social Samosa

Sep 01, 2014 06:26 IST logo

1 Min read

Experts Speak

Predicting 2014 for Digital Marketing a.k.a What I Want To Do In 2014

By Samit Malkani

Mar 27, 2014 04:30 IST logo

5 Min read

Campaign Reviews

Social Media Campaign Review: Cornetto Inspires Couples to Express Their Love With 'Cupidity Call Centre'

By Hitesh Rajwani

Feb 14, 2014 08:26 IST logo

5 Min read