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The Indian Premier League (IPL) has long been more than just a cricket tournament, it's a spectacle where high-stakes cricket meets high-impact advertising. IPL 2025 is no different, with brands pushing creative boundaries to capture fan attention. This season has already seen a surge of quirky, cinematic campaigns that reflect the scale and spirit of the tournament.
One of the campaigns feature Sourav Ganguly in a playful new avatar for My11Circle, donning a hat and theatrically announcing cool giveaways and prizes. Adding to the drama, Delhi Capitals introduced Karun Nair in a full-blown South Indian hero style, complete with stylised visuals and punchy dialogues.
The action doesn’t stop there. Dream11’s campaigns bring together Bollywood heavyweights Aamir Khan and Ranbir Kapoor in a fun, strategy-driven fantasy cricket face-off. Their easy banter has made the ads instantly relatable to fans across the board. Meanwhile, official broadcaster Star Sports is tapping into the league’s legendary rivalries with a series of ads that highlight intense yet lighthearted clashes between teams, spotlighting the passion and excitement the IPL brings every season.