Dear Social Media Expert,

I know you are supposed to be the go-to guy destination for all those folks who don’t know much about social media and possibly also for those who profess to “know” social media. I am also acutely aware that I can learn more from you than I can via Google.

Yes, thank you. I did receive an invitation from you to learn all about Social Media. With a 20% discount as an incentive to be an “Early Bird‘’ and the Big Bazaar type discount scheme for group registrations (not much different from the gazillion e-commerce sites that spam me daily by the way). However, you’re different because after all, you are the Expert!

Sadly, I decided to give your tempting offer a miss. Here’s why –

One – I am expected to pay a hefty amount to learn something from an expert. So, obviously I’d like to know more about this expert before I make the payment.

I do a random search online and lo and behold – I notice you across multiple platforms and even on the ones that I wasn’t aware of! Fair enough, you must be one of those cool Early-Adopters.

However, I see little else. All your updates talk only about your ‘’master class session’’ and very little about yourself? Sigh. Right, I give up on this one.

Two – I am an entrepreneur. I like to devour any and all information that could potentially help my business thrive. I would like to know all the tools, strategies, and methods that would enhance my brand’s presence online.

Incidentally, I was a Product Manager in my previous avatar, before I became the captain of my own ship.  And here I see your session seems to be designed for Entrepreneurs, Product Managers, CXO’s, CMO’s, MMBS, PMs, Presidents and anyone else you can think of! How the heck is that even possible?!

BSMB online voting
I know each of these guys can use social media effectively if they knew how but how unique is your session then? How are you not a part of the herd mentality? Just so you know, my company won’t be paying for my one day off from work to attend your session.

I would have to pay for it from my soon-to-be-broke account! Not unreasonable to expect a bit of a bang for my hard earned buck, would you agree?

Three – You promise me that you will help me understand all those complicated tools to manage my social media accounts better. You also promise me that I would be able to utilize my time better. However it does concern me when I see your tweets & updates being sent from some other tool not found on your “ best tool “ list.

Four – Can we take a look at your “hands on workshop”? So you ask a sophomore to get started across multiple platforms.  It does actually sound like fun to live tweet from your class and show-off a new skill.

And its a great idea also to ‘like’ a couple of pages that you suggested and learn about the kind of content they are publishing. Now I come to know that you also run a Social Media Agency and those suggested pages are of brands that your agency represents!

Bravo! A brave new attempt to “social media”! Ummm- conflict of interest, anyone?

Five – Yes, I need to make custom apps on my Facebook page to get the traction going. Yes, I need to invest in Facebook Ads to reach out to the right kind of people.

So, I eagerly take a look at your Facebook page and surprise surprise! Forget a microsite or a form, you haven’t even invested any amount to reach out to ‘’your target audience’’.

So the topic from your session “ Facebook Advertising Tips “ failed already! “Don’t do as I do, just do as I say” philosophy, yes?

Six –  You seem to mention learning about “ Cracking Linkedin Groups for your Buinsess” in the know-it-all in a day program of yours. So, I went ahead and searched those active groups and never found a single post helping spread the knowledge from your end!

Seven – Honestly, the amount of effort I have expended in order to find out a bit more about you and your session by checking various forums and discussions is tremendous.

I have realized that all the information I gathered this way has made me Social Media savvy! Without paying a single dime!

So, dear Mr.Expert, thanks, but no thanks.


Image source: vsellis

You may also like:


BSMB online voting