Consumer Awareness of Privacy Issues on the Internet [Report]

Objective:

To test consumer awareness of privacy issues on the internet.

Methodology:

• Online survey conducted on pan-India basis by Wat Consult
• Robust sample of 600 respondents
• Diverse background: age, gender and cities
• Diverse internet users: Search, Social Media, Blogs & E-commerce enthusiasts
• Survey among active internet users

Conclusion:

• Online Privacy is a huge issue among internet users
• More than three-fourth of the users want to have:
• Access to adequate information on the way websites use their personal data
• Power to opt out of data collection
• Over 40% of users are NOT AWARE that internet companies use their personal information for commercial purposes
• Over one-third of users have not read the privacy policies of the websites that they use and those that have read , do not always understand them fully.