Social Media Case Study: HomeShop18 #TWSS Women's Day Campaign

Brand Name:

Homeshop18

Agency Name:

MindShift Interactive

Objectives:

• Create a Twitter hashtag that guarantees maximum participation of fans/followers - Leave a lasting impact on Twitter audience and cement ties with the existing follower base
• Leverage Women’s Day differently from the regular women-related tags – make the conversations fun and exciting

Execution:

• On an internationally celebrated Women’s Day – engage with the audience to amplify the views across regions on one platform - Twitter
• Be different from the rest – initiate a trend

Results:

• #TWSS began trending at 2:20pm across India
• Received 1,117+ @mentions &621RT’s
• Gained an overall outreach of 2,65,751
• 302 tweeps participated in the contest
• The hashtag trended all the way until the next day!

Key Lessons:

During Women’s day when everybody was buzzing about various offers and gifts for women, HS18 came up with a new hashtag to create a social media identity