Social Media Case Study: HomeShop18 #TWSS Women’s Day Campaign

Brand Name:

Homeshop18

Agency Name:

MindShift Interactive

Objectives:
  • Create a Twitter hashtag that guarantees maximum participation of fans/followers – Leave a lasting impact on Twitter audience and cement ties with the existing follower base
  • Leverage Women’s Day differently from the regular women-related tags – make the conversations fun and exciting
Execution:
  • On an internationally celebrated Women’s Day – engage with the audience to amplify the views across regions on one platform – Twitter
  • Be different from the rest – initiate a trend
Results:
  • #TWSS began trending at 2:20pm across India
  • Received 1,117+ @mentions &621RT’s
  • Gained an overall outreach of 2,65,751
  • 302 tweeps participated in the contest
  • The hashtag trended all the way until the next day!
Key Lessons:

During Women’s day when everybody was buzzing about various offers and gifts for women, HS18 came up with a new hashtag to create a social media identity

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