With the upcoming, 2014 Lok Sabha election season, we can see political parties jumping on the bandwagon and using social media to garner more votes.
IBNLive on 12th August Reported: Congress is organizing a Social Media workshop on 23rd August. Rahul Gandhi is expected to address the workshop. The workshop follows the two day session held by the party on July 22-23. The motive of this is to tone up the party’s communication strategy.
Congress have realized that their opposing party BJP and their poll mascot Mr. Narendra Modi in particular are way ahead of them in their presence on Social Media. Blogworks mentioned in their report that Narendra Modi continues to be most mentioned on social media, in June 2013. The ruling party has attempted takes on the Gujarat Chief Minister.
After the July media Workshop Congress has set up social media teams in a number of states. It is focused on strengthening it’s presence on Social Media, especially since Rahul Gandhi was appointed as the vice-president in January.
Congress supporters and fake accounts have been known for using different hashtags starting with Feku on Twitter. ‘www.fekuexpress.com‘ is an example of the political war on cyberspace going on between BJP and Congress. fekuexpress.com is a website that ridicules the the claims and promises of Mr. Modi.
Narendra Modi went to Hyderabad on Sunday to addressed people assembled in Lal Bahadur Shastri stadium in Telugu. #NamoInHyd was used to create awareness about his visit. To counteract his campaign his retractors used #FekuExpress.
— Feku Express (@FekuExpress) August 11, 2013
— digvijaya singh (@digvijaya_28) August 12, 2013
Narendra Modi will also be heading the Social Media workshop that will be conducted in New Delhi on 17th August. Rajnath Singh, Sushma Swaraj and Arun Jaitely will interact with the party spokesperson from all over the country. The workshop is set to deal with the role of technology and Social Media in the election. (Source- dailypioneer.com)
Six media spokesperson from UP will be participating in the workshop. All the participants have been asked to bring their own detailed report of the state media plan for election, the details of infrastructure and workers engaged in media management at divisional and district level.
State BJP spokesperson Vijay Bahadur Pathak said here that the workshop will deal with present political scenario, issue for the Lok Sabha elections, special features of 2014 polls, BJP’s campaign strategy, strategies likely to be adopted by other parties, role of technology and social media in the election campaign.
The workshop will also discuss in details the effective role of BJP’s spokesperson and media cell in the coming election and related organizational aspects.
The on going battle between the two parties has gone online. How will Social Media influence the 2014 elections? Let us know your thoughts.