Social Media Agency Feature: Webchutney – A Full Service Interactive Agency

Social media agency webchutney dentsu logo

Who are we?

We are a full service interactive agency and now a member of the Dentsu India Group. Webchutney was started in 1999, and since then we have been doing all kinds of online and mobile marketing for clients that seem to like the work we do for them. Amen to that.

This creative workshop runs out of Delhi, Mumbai, and Bangalore. Presently, we have over 200 people working for us, and for the last few years, we have hauled up a number of national and international awards for our work.

Social media agency webchutney dentsu logoWhat’s in the name?

While working at Grey together, Sidharth Rao and Sudesh Samaria, the founders and the captains of our ship, were regular patrons of a samosa shop behind their office. Taking this as inspiration, they wanted to name their venture ‘Samosa,’ but weren’t able to register the domain. Their next option was to name themselves ‘Chutney’, but that didn’t work out either. They finally agreed on the mash-up ‘Webchutney,’ which incidentally happened to be the only domain available. So even though the company name was decided by chance, their continuing love for ‘Samosa’ and ‘Chutney’ comes through in our company’s name.

What we do?

Our integrated capabilities help us turn any kind of strategy into an interaction experience, and said interaction experience into market success. When the situation demands that that someone solve an increasingly complex set of digital business challenges, and at the same time, deliver significant value for companies, that’s when we’re called. Our services include web development, social media management, mobile marketing and viral marketing, among others.

Why we do it?

When Sidharth Rao and Sudesh Samaria first ventured into the digital industry, the internet was booming, and the challenges and opportunities that it offered were too exciting to overlook.

How we evolve?

The digital industry thrives on change. We grow and evolve everyday, taking things one at a time. It is absolutely essential to stay informed and always be one step ahead to be able to adapt. And of course, we have a great talent pool that just gets better and better with time.

Social responsibility in social media

Be honest with your fans/followers/customers. Respect them, their time and their privacy.

Social media serves as a mouthpiece for brands; that’s a lot of responsibility and must be exercised with caution.

Need of the hour

Bigger Digital Budgets.

We learned the hard way

In the digital industry, to key to survival is the ability to adapt.

They work with us

Airtel, Coca-Cola, MasterCard and Bacardi, to name a few.

Industry as we foresee

Mobile is the next biggest frontier. The era of the desktop internet is slowly phasing out. It is going to be an uphill task for marketers and agencies to figure out how to stay relevant in this shift.

Lastly, are you hiring?

We are always on the look out for good talent.