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The Forum Mall (Koramangala)
The Forum Mall (Koramangala) is not only one of the first mall’s in Bangalore and but also one of the most famous and highly trafficked malls there.
DHOOM 3 's release in PVR Cinema's Forum Mall wanted to engage the audience as Dhoom 3 was releasing in PVR in Forum Mall. The objective was to spread the message about the release, create visibility among fans about the movie, urging them to come to the mall and watch the movie.
An FB App was needed as was a Mobile site (for mobile users). We, therefore, launched a Facebook application on the Forum Mall’s page and a Mobile Site for mobile phone users. Since the usage of Facebook via mobile is increasing, we made sure people could take part in the same contest via their mobile/smart phones as well and win Dhoom 3 Tickets!
The contest was a huge success. 25 couples won Dhoom 3 movie tickets.The buzz was great and the response was tremendous!
Dhoom 3 Facebook App on Forum Mall's Page
Dhoom 3 Contest Mobile site
The contest was live for 2 weeks. The response was superb and the numbers were great by all parameters. The mobile site helped increase entries. We share a few key numbers below.
Parameter & Number -
So almost 38% of entries from mobile site!