Tangerine Digital, India’s leading digital content creation and management company, has released a White paper on the impact of Blogging and Crowd Sourcing. The White paper details on how blogs and social media are playing an increasingly important role in driving tangible business performance.
Building brand recognition and recall through content marketing is one of the key takeaways from the White paper. With the steady growth of digital, online influencers are playing a vital role in driving consumer engagement. The White paper released by Tangerine Digital gives a clear insight on how brands can undertake this shift from offline to online influencers.