If you have been banking on the two behemoths of social media, namely Facebook and Twitter to expand your business, it’s about time to add a third platform to the brigade. Well, you can be euphoric now! The hugely popular pinboard site, Pinterest, has become one of the major traffic referrers right now. It’s time you jump on the bandwagon too.
Here are 6 simple ‘game changers’ that should work wonders for you:
- Increase Your Followers
The rule of the game for any business to prosper on any social media platform is to always keep increasing their devoted fan base and ensure that they stick around. The same is applicable while you are trying to establish ground on Pinterest too. This basic, yet uber-important step will ensure that you are consistently driving traffic to your site.
The simplest way to achieve this is by placing a ‘Follow Us’ button on your website to gain new followers.
- Recognize Your ‘Time Window’ and ‘Capture’ Followers
Identify simple parameters that influence and directs traffic to your site, be it a blog or a business website. This is significant in getting results for your social strategy, such as the ‘time window’. You should be aware of the time when your audience is online and active on Pinterest.
The time slot of 5AM to 10 AM (IST) is considered the best to pin your posts to optimize for traffic, in case your target audience is in the US. This ‘time window’ always yields the best results.
Here is a detailed infographic that will help you optimize your time slots.
- Remember To Put The Article Title On The Image Itself
Another simple point that you can execute is to always mention the article title boldly on the pinned image. This avoids any ambiguity regarding what the image is referring to among your followers.
There is no denying that it’s difficult to make it visually appealing always, but the bottom line is that it should work every single time.
- Design Spellbinding Visuals
To simply re-instate the fact, stunning visuals are the key to drive traffic from Pinterest. A good visual is bound to get multiple repins and will help you drive even more traffic. The basic mandate is to design Pinterest-worthy images that not only represent your content clearly, but also pique the interest of your users. Share worthy and aesthetically pleasing images will naturally boost your traffic.
- Rich Pins
The power of rich pins while experimenting on Pinterest needs to be comprehended. These are pins that include extra meta information/content on the pin itself. The fact that 9 out of top 10 pins drive traffic to our site are rich pins and it corroborates this strategy. Need we say more about the significance of rich pins?
- Actively Engage With Influencers and Brands
This doesn’t imply that you have to bring a celebrity on board to succeed in your goal. It is all about defining your own purpose in social media. The trick of the trade is to consistently engage with people with huge following – Pinterest board owners with 100K followers or more. They are easy to approach. To begin with, reach out to them and strike a bond of friendship. When you share mutual interests, you can start cross-promoting each other.
The sooner you are able to get a handle on these aspects by devoting your team’s energies towards the same, the sooner you will be able to engage your audience well and keep them coming back for more. If you have not used Pinterest yet, now is the time for you to get started.