The outlet for an entire year of planning, efforts and creativity, the Super Bowl is not only America’s most important sporting night but is also one of the biggest platforms for brands. Here are some of the best Super Bowl 2018 ads that hit the target.
Each year, there are several fortunate winners and some unfortunate losers when it comes to capturing the attention of the American viewers during the Super Bowl. It is one of, if not the most priceless ad spots in the Northern American continent and the best Super Bowl 2018 ads feature a few mainstays of the starry night, and some new entrants who impressed.
Regular participants and the symbol of American-ness, Budweiser once again did not miss out on chipping in their efforts, and churned out one of the best Super Bowl 2018 ads, and were in esteemed company with brands like Amazon, Tide, Doritos & Mountain Dew and more.
Draw inspiration from the yearly display of American sporting flair, and creativity with 8 of the best Super Bowl 2018 ads from top global brands.
1. Budweiser – Stand By You
After Budweiser’s tribute to their co-founder, Adolphus Busch for last year’s Super Bowl ad, the beer brand produced an emotionally overwhelming spot for this year, showing how Anheuser-Busch contributed philanthropically to disaster-stricken areas by supplying free drinking water.
It is set against the tune of Skylar Grey’s cover of Ben E. King’s Stand By Me.
2. Doritos and Mountain Dew
Featuring the timeless Morgan Freeman, and revered Peter Dinklage of Game Of Thrones fame, Doritos and Mountain Dew, an impressive duo of complementary products, rolled out an absurd yet delightful spot that featured a rap battle between the two acting powerhouses!
The ad begins with Peter Dinklage lipsyncing to Busta Rhymes’ lyrics from Look At Me Now, with Morgan Freeman mouthing off the iconic Missy Elliott track, Get Your Freak On. The sheer shock value of the ad claimed its place on the recall pedestal.
3. Tide – It’s A Tide Ad
Spoofing the many, many kinds of Super Bowl ads that somehow look and feel the same, Tide’s It’s A Tide Ad was among the lighthearted spots of the night. Starring David Harbour from Netflix’s Stranger Things, the ad begins with the typical Super Bowl car ad, a beer ad with the typical friends-laughing-together shot and many more such stereotypical formats.
The ad features a montage of shots from the different types of television ads, with Harbour popping up each and every time to announce, “It’s a Tide ad.” Some of the subtle hints at the brands spoofed by Tide were, Budweiser, Gillette, Coca Cola, Amazon’s Alexa and many more.
4. Toyota – Good Odds
An emotional and inspiring spot, Toyota’s Super Bowl 2018 spot tells the story of Lauren Woolstencraft, an 8-time Paralympic gold medal winner who was born without lower limbs. The video depicts her journey from birth to eventual victory.
Titled Good Odds, Toyota aims to inspire and achieve the impossible, highlighting the company’s technological innovations and ambition to create as ‘Start Your Impossible’ appears at the end of the video.
5. Amazon – Did Alexa Lose Her Voice?
The multibillion-dollar conglomerate added something to their Super Bowl ad that perhaps not many brands can, or do. Amazon’s advertisement for Alexa featured Jeff Bezos himself, alongside a string of international celebrities such as Anthony Hopkins, Gordon Ramsay, Rebel Wilson, and Cardi B.
As the title says, the 1 minute 30 second video presents a scenario where Alexa has lost her voice, and the Jeff Bezos is in a disarray when he’s informed that they have replacements lined up. Another lighthearted spot, it is a delightful comedy of errors that ensues.
6. Australia – Tourism Australia
Disguised as a movie trailer, this ad from Tourism Australia stars Australian actors Danny McBride and Chris Hemsworth, looked too good to be true for a movie and as it nears the end, it turns out it really was too good to be true.
Titled Dundee, it depicts McBride and Hemsworth on a trail of adventures that highlights the beautiful landscapes and rich experiences from the beautiful country of Australia.
7. Jeep Wrangler – Jurassic Park
Bringing back the iconic Jeff Goldblum from the smash hit Jurassic Park, Jeep puts the actor in the back of a Jeep Wrangler, and in front of the wheel too, as they recreate the T-Rex chase scene from the film.
By the end of the video, it turns out Jeff Goldblum is merely reliving his Jurassic Park memories, sitting behind the wheel of a Wrangler inside the showroom. The special effects, much like the revolutionary 1993 release of Jurassic Park.
8. Bud Light – Dilly Dilly
Budweiser’s emotional spot was accompanied by the Bud Light’s humorous Dilly Dilly ad, set in a historical backdrop, with a huge army and a rag-tag army of common folk at a cross roads. Dilly Dilly is a phrase that means nothing, but was promoted as a substitute for ‘Cheers!’.
Dilly Dilly becomes the battle cry for the common folk, who contradictory to the unfortunate ends they would have faced in real life, take the huge army head on when they are told that the rival army has a supply of Bud Light. Such is the temptation and thirst for Bud Light is what the company intends to portray.
These were some of the best Super Bowl 2018 ads that nailed their respective storytelling, and humour themes, impressing viewers with their creativity worldwide.