super bowl ads

evfe Experts Speak

The 20-second hurdle: Why IPL ads haven't reached Super Bowl iconic status

While both the Super Bowl and IPL attract massive viewership and advertising spend, their creative outputs and audience response differ significantly. IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime and a potentially more risk-averse mindset compared to the spectacle-driven, culturally impactful commercials of the Super Bowl—the differences in the approaches offer a fascinating story.

By Harshal Thakur
Apr 02, 2025 14:16 IST 10 Min read
OpenAI to make advertising debut News
OpenAI to make advertising debut during Super Bowl 2025
By Social Samosa
Feb 07, 2025 17:43 IST 1 Min read
fi118 Topical Spot
Brands battle for attention with their Super Bowl campaigns
By Hiya Rupreja
Feb 09, 2024 18:22 IST 2 Min read
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The Big Game: Have you watched these Super Bowl LV ad spots yet?
By Social Samosa
Feb 01, 2021 03:46 IST 3 Min read
Bud Light Super Bowl Campaign Spot
Bud Light Seltzer Lemonade brings back 2020 memories in Super Bowl LV ad spot
By Social Samosa
Feb 01, 2021 00:06 IST 2 Min read
Cannes Case Study Case Studies
Cannes Case Study: How Skittles made a California teen the ultimate brand influencer!
By Social Samosa
Jun 27, 2018 02:51 IST 4 Min read
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Some of the best Super Bowl 2018 Ads that impressed one and all
By Mohammad Kanchwala
Feb 12, 2018 09:31 IST 5 Min read
Dilly Dilly Campaign Spot
Bud Light does the Dilly Dilly for their Super Bowl spot
By Social Samosa
Feb 05, 2018 08:29 IST 2 Min read