Take a look at the some of the best IPL campaigns by brands over the years.
The Indian Premier League (IPL) kicked off a decade ago with DLF as its title sponsor. Then came Pepsi and now Vivo is holding its hand. However, brands associated with this cricket league aren’t the only ones who try to reap benefits on the side.
Cricket has always been a popular topic among Indians, may it be watching the game together or discussing the minute details. IPL with its T20 format and glitz and glamour has only given this practice wings. Here are a few of the best IPL campaigns we have seen through the years.
Vodafone Zoozoos made their first appearance a decade ago and have been since etched in the memories of cricket fans. Simple graphics that tickle your funny bone in between nail-biting IPL matches proved to be a definite recipe for an instant hit.
Amazon claims to be a one-stop shop for all. So much so that they created an imaginary IPL team to drive their point home. Needless to say, Chonkpur Cheetahs is one of the best IPL campaigns we have seen so far.
— Kingfisher (@kingfisherworld) May 23, 2015
— Gionee India (@GioneeIndia) May 22, 2017
— Manforce Condoms (@ManforceIndia) April 17, 2017
Building on the reputation of puns and bad jokes, Chote Bade brought cricket fans an opportunity to win free tickets to IPL matches by answering Bakwaas questions.
Hitting a six with this topical advertisement, Parle summed up everything that IPL stands for in a simple tale. With glamorous aspirations running high, this is certainly a memorable ad.
Cadbury is known for creating topical ads around festivals with under their Shubh Aarambh campaign. Looking at IPL as a festival in India is a brilliant move by Cadbury to further its playful brand aura.
Which has been your favourite IPL campaign executed by a brand? Let us know in the comments below or write to us on [email protected]