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dv Industry Updates

Krishnarao Buddha bids farewell to Parle Products after 24 years

An alumnus of IIM Ahmedabad, Buddha began his career at Maxwell Apparels before moving to Uncle Chipps as deputy product manager. He subsequently joined Excelcia Foods as product manager and later Gold Cross, before joining Parle Products in 2001.

By Social Samosa
Jan 27, 2025 15:45 IST 1 Min read
fef Report
Britannia leads biscuit category with a 38% share of ad volumes in FY2024: report
By Social Samosa
Jan 07, 2025 19:04 IST 2 Min read
bh-29 Report
Parle tops in-home brand rankings with 7980 mn CRP's: Kantar report
By Social Samosa
Jul 25, 2024 12:40 IST 3 Min read
TAM IPL report Report
Ecom-Gaming dominates ad volumes in IPL 17; top 5 categories hold 52% share: TAM Report
By Social Samosa
Apr 08, 2024 18:33 IST 1 Min read
HBTM Samosa Snippets
Specialisation is the key to marketing success: Krishnarao Buddha on Human Behind The Marketer
By Social Samosa
Feb 13, 2024 14:59 IST 1 Min read
Parle journey Best Social Media Brands 2022
Key takeaways: The Parle journey from offline to digital
By Paawan Sunam
Dec 16, 2022 06:30 IST 2 Min read
Parle pandemic social media strategy Samosa Snippets
Mayank Shah on Parle's brand legacy & media strategy which helped brave the pandemic
By Jagruti Verma
Jul 14, 2021 06:55 IST 19 Min read
Republic Day 2021 Campaign Spot
Republic Day 2021 campaigns cultivate patriotism & responsibility
By Sanya Saxena
Jan 25, 2021 18:30 IST 44 Min read
Parle Ramzan campaign Campaign Spot
Parle kicks off #EkBadiDua campaign this Ramzan
By Social Samosa
May 22, 2020 05:34 IST 2 Min read
#BringBackRolaCola Case Studies
#CaseStudy: How Parle leveraged a tweet to bring back the 90s rager - Rol-a-Cola
By Social Samosa
Apr 09, 2019 06:32 IST 4 Min read
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