It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup of social media news and activity from the industry.
Social Samosa is your gateway to keeping up with the hottest social media news and updates, proceedings and trends from the digital marketing industry, brand campaigns and more.
This week’s social media news featured prominent reports of Instagram’s rumoured push towards video content to battle YouTube, attempting to create a separate Snapchat Discover style tab. Instagram also rolled out an update that allows users to reshare Instagram Stories that they are @mentioned in, making it easier for a group of people to reshare content and presenting it from one circle of followers to another.
The other social media news that surfaced this week was Facebook’s decision to do away with the Trending News section on the News Feed, instead bringing in a more significant stream of news content through a partnership with international news publishers, offering it a place on Facebook Watch and more news from YouTube, and other platforms.
Check out all the other important social media news and updates that surfaced online this week.
#ComingSoon Facebook Stories Ads all set to make an entry
Facebook announced Facebook Stories Ads which can be run by extending Instagram Stories ads or by transforming their newsfeed ads into it, by reformatting like adding text and resizing it to match the dimensions. Read more about it here.
Facebook Trending News section to be replaced with a host of new features
Facebook Trending News section is soon to bid adieu, to make way for future news experiences. Launched in early 2014 to help people discover popular topics across community, the Trending News section will shut down soon. Check out why Facebook is shutting down Trending News, here.
Celebrating Pride Month with the LGBTQ Community on Facebook
The LBGTQ community on Facebook is an integral and celebrated part of the company, and swear by the importance of representation and having a community matters — whether that be LGBTQ people sharing photos that can change hearts and minds, or by using Facebook products, like Groups, to find a supportive network. Read more about it here.
Instagram reportedly introducing an hour-long video feature
Soon you might find yourself not cribbing about the length constraint of Instagram video as the popular photo and video sharing app is mulling over introducing a ‘new feature’. The update will allow users to post hour long videos paving way for more creativity and easy accessibility. Read more about it here.
YouTube working on strengthening its news offering
Reportedly, YouTube is in the process of strengthening their news positioning with key hires that will help them take on the problem of fake news and competitors like Facebook. YouTube might be attempting to strengthen their exclusive news stance with by gratifying news publishers for exclusive content or is promoting verified news creators to deal with the widely faced fake news problem. Read further on how YouTube plans to tackle fake news here.
Long-format video on Snapchat inspired Instagram Discover tab coming soon
After rumours of a YouTube competitor from Instagram were reported by Social Samosa, a fresh wave of new information suggests Instagram is chatting up social media celebrities and content creators about a separate, dedicated Instagram Discover tab that offers a perfect blend of long-format content like on YouTube but presented in a way similar to Snapchat’s Discover tab. Read more about it here.
Instagram @mention to allow users to share stories they’re tagged in!
In a recent development, Instagram has announced a new update titled Instagram @mention adding which will allow its users to repost the stories that they will be mentioned in, effective from today onwards. Check out how to reshare @mentioned Stories here.
Confirmed: Funded News Shows on Facebook Watch are arriving soon
After Facebook began to notify users about their decision to do away with the ‘Trending’ Section on the News Feed, the company is instead taking their commitment towards showing Breaking News a bit more seriously with Funded News Shows on Facebook Watch. Know more about the international news partners and shows that will make their way to Facebook Watch, here.
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