Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week.
Social Samosa’s weekly social media and digital marketing campaigns roundup this week features a list of campaigns from brands like Wagh Bakri, Skybags, Tanishq, IKEA, Jaguar and Amazon Prime.
This week saw IKEA comming to India with its maiden campaign. In addition to this, Tanishq launched its first educational campaign whereas Jaguar roped in Deepika Padukone for its new campaign.
Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.
Wagh Bakri bets big on Rishton Ka Fever!
Tea major Wagh Bakri has always believed in creating conversations around building relationships and the importance of conversations that make them meaningful each passing day. The brand’s recent campaign, Rishton Ka Fever highlights it’s philosophy of ‘Hamesha Rishte Banaye’. The campaign is loosely based on ‘Hello friends, Chai pee lo’ rage on social media. Read more here.
Skybags hops on the FIFA fervor with a star studded campaign
It is impossible not to be in awe of the FIFA World Cup; the world’s greatest sports event that brings people from different cultures all together!The FIFA World Cup fever has gripped India as well. Amidst this frenzy, Skybags, launched a creative digital challenge Bag The Ball. With #BagTheBall, Skybags aims at engaging with everyone across the country and not just the digital-savvy youth. Read more here.
Tanishq launches maiden educative campaign – #HeeronMeinHeera
With a significant growth in the sale of synthetic solitaires, Tanishq, stepped up to create an educative campaign of how today’s customer should keep a set of pointers in mind when investing to buy Diamonds. Read more here.
IKEA – the world’s most loved Swedish brand, is all set to foray into the Indian market with its latest campaign – Make Everyday Brighter. Not just has the opening of the first store in Hyderabad been an eagerly awaited event, there has also been immense curiosity around the brand communication, with IKEA being known for its great campaigns the world over. Read more here.
Jaquar Lighting will light up your mood with their recent campaign ft. Deepika Padukone
In a beautiful campaign, Jaquar Lighting brings to life a story of aesthetic lights creating an experience of a lifetime. A well-articulated campaign, Jaquar Lighting takes viewers through a tour of their range of products with a beautiful background score, accompanied by Deepika’s charmed presence. An aesthetically appealing campaign, Jaguar Lighting drives home their message. Read more here.
Brands get creative and make people aware this World Population Day
Social Samosa takes a look at the World Population Day campaigns 2018 as brands create awareness around #FamilyPlanning, the theme for this year. Read more here.
Amazon Prime Day rides on the power of Interactive Storytelling
This ‘Prime Day’ Amazon India is bringing our favourite characters to life in an edgy cardboard avatar. A mysterious box-shaped truck arrives at the metro station leaving everyone in surprise. Things get exciting and funny for the audience when avatars of their favourite Prime World characters come out of the box. Read more here.
Check out more social media and digital marketing campaigns on Social Samosa here.