It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup of social media news and activity from the industry.
Social Samosa is your gateway to keeping up with the hottest social media news and updates, proceedings and trends from the digital marketing industry, brand campaigns and more.
This week's social media news was dominated by Instagram's updates in its features of stories and feed. In other news, Facebook in association with KPMG released a Zero Friction Report for the Auto industry.
Other news include the FIFA World Cup analytics released by Twitter and the new Snapchat feature featuring tennis and Serena Williams.
Check out all the other important social media news and updates that surfaced online this week.
Facebook and KPMG release Zero Friction Future Report for Auto Industry
Facebook, announced a second research report under its programme, Zero Friction Future, for the Indian Auto Industry. Launched recently, the programme aims to define, understand and mitigate friction in consumer purchase journeys to unlock business growth with use of mobile in media mix. The reports are authored by KPMG in India, based on primary research and insights based on the survey conducted by Nielsen for various industry verticals. Read more about it here.
Data: Mbappe steals spotlight on Twitter as Ronaldo and Messi make early exit
FIFA #WorldCup 2018 has been a rip-roaring roller-coaster ride, and the round of 16 hasn’t failed to deliver on that front. With shocking results and late drama forming a bulk of the narrative, football fans on Twitter can’t stop talking about the tournament. Take a look at FIFA 2018 Twitter data here.
Snapchat’s new lens lets you play a tennis match aginst Serena Williams
Tennis aficionados have something to rejoice now as Snapchat’s new lenses will allow them to play the game against none other than World tennis champion Serena Williams. In a new update, the popular photo-sharing app has introduced 3D Bitmoji lenses which when tapped on will kickstart your racket-on-racket war with the tennis legend. Read more about it here.
Instagram launches ‘You’re All Caught Up’ feature to simplify your feed
Now your Instagram feed will be much more sorted with the Facebook-owned company launching ‘You’re All Caught Up’ feature. In a blog post, the popular photo-sharing app announced that hereafter you’ll start noticing a “You’re All Caught Up” message when you’ve seen every post from the last 48 hours. Read more about it here.
Instagram reportedly testing ‘Ask questions’ feature in Stories
In a bid to make Instagram Stories more engaging, four days after launching the music feature in it’s Stories section, Instagram is now reportedly testing an option which will allow its users to ask questions and get feedback about their posts. Enter – Instagram Stories Ask Questions. Read more about it here.
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