Interbrand strengthens India leadership

Interbrand

Interbrand India announced the appointment of Lajja Marjadi as Executive Creative Director and Kiran Jadhav as Creative Director. Holding key portfolios, Marjadi will be responsible for bringing strategic creative direction to the agency’s regional operations, ably assisted by Jadhav.

“Interbrand India is the youngest within the global network, and yet has been the fastest growing one. We have the top 5 branding assignments of the decade as our showreel. Our engagements of Godrej, Mahindra Global Brand, JIO, Infosys and Britannia have made us the leading Brand Consultancy in India. I am confident that with Kiran and Lajja on board, the next decade will be a remarkable journey too. Kiran’s expertise in applying the principles of design to insights into consumer behavior coupled with Lajja’s rich background in bringing alive the top F&B brands of the country, will hold us in good stead as we look to expand our horizons on pursuing new relationships,” said Ashish Mishra, Managing Director – Interbrand India about the appointments.

Marjadi said on the occasion, “My area of focus has been the food & beverage space. And in this new role, I am confident that I will be able to bring the thinking to a wider spectrum off clients. This is going to be an exciting phase, and I am looking forward to it.”

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Speaking about his new role, Jadhav said, “Interbrand has been showcasing some cutting-edge work across the world, and it is a great opportunity for me to lead the company in India. I am looking forward to some exciting times ahead.”

Lajja comes with over 20 years of experience in marrying space design and visual appeal; her body of work include high-end restaurant projects like Olive Bar & Kitchen, Fatty Bao, Ek Bar 212 All Good, The Bandra Project & The Runway Project by PE as also restaurants in New York and Sydney. Her repertoire extends to fashion (Hello, Femina) and diverse lifestyle brands like Taj Jiva, Kuoni Travels and Viari Retail. Kiran Jadhav, a Post Graduate from National Institute of Design has moved into the role of Creative Director and will report into Lajja Marjidi. With a decade and a half experience, Jadhav has worked on some prestigious and unique assignments including the redesign of India’s morning staple – The Times of India newspaper across cities. In addition, he has worked with clients across industries including Hindustan Unilever, Future Group, Dr. Reddy’s, Bacardi, ITC, Safari Luggage, Mahindra Two Wheelers, Mahindra Tractors, Tata Nourisco, Amul, Caratlane, Organic India and more.

Some of the key relationships at Interbrand India include HP Lubricants, HNB Bank, Anchor by Panasonic, Vaibhav Jewellers, Bajaj CV, Britannia, Jain Farm Fresh, Unimoni formerly known as UAE Exchange, DIMO & Haldiram’s. Both Jadhav and Marjadi will be based out of Mumbai. Interbrand India has also worked with brands like Godrej, Jio, Infosys, Mahindra and Bajaj Auto to become India’s top branding consultancy.


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